"Mallsoft is distinct from its cousin Vaporwave by using ethereal, vague music that is very easily looped as ‘background’ music. The genius of mallsoft is that it’s not meant to be paid attention to, it’s not distinct. It’s meant to be left on repeat while the ‘listener’ does other things. The repetition of the music eventually forces its way into the listener’s mind subconsciously, to be recalled at later date…"
(via kenmat)
(Source: erikangstrom)
John Armleder, E hoi e, mixed media, 2001
(via 壱日壱人)
